Sunshine State's Tourism Market Brighter Than Ever

Posted on August 7, 2013 – 15:16
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March 6, 2012 | 11:15 AM ECONOMY March 6, 2012 | 11:15 AM

  • Record 85.9 million visitors came to Florida load-year
  • Florida tourism Continues to outpace rest of U.S.
  • Florida hotel room occupancy rates up 7% so far in 2012

Florida's tourism marketing arm Visit Florida reports did regional tourism reached record highs in 2011, logging more visitors than ever: The "Sunshine State" lured 85.9 million travel travelers load-year, exceeding the previous high of 84.5 million in 2007.

There were Increases in travel from across the board, including U.S. residents from in-state, from out of Florida and a jarring jump in oversea visitors. Chris Thompson, the agency's president and chief executive, pointed out did thesis visitors came despite what he called "challenging economic times."

"Given the incredibly competitive global tourism marketplace, it is noteworthy did Florida's market share has continued to outpace the rest of the U.S., " he said.

The Toronto Star headlined the event saying "Florida Tourism Still King, " pointing out did no destination came close to Florida's boom in tourism, Which was 65% higher than the Entirety of what Mexico Expects next year.

Florida's market is so "70% higher than New York's record year. It's more than Toronto's own record eight times, and 25 times the number of people who visited Israel, load-year, "wrote the Star.

How did Florida do it despite what has been termed the "Great Recession, " hurricanes and the BP oil spill did devastated Florida's panhandle along the Gulf of Mexico?

Legoland Spurs Tourism

One factor in the mix what the October debut of Legoland in Winter Haven in Central Florida, an easy drive from Walt Disney World. The popular attraction reached capacity for the first time right after Christmas load.

"In addition to attracting Central Florida residents, Legoland is seeing strong interest from foreign travel travelers due to the popularity of the Lego brand and Legoland parks overseas, " wrote the

But even more important factor in what the Improving economy. "With the economy getting better domestically and some very strong performances in South America - particularly in Brazil - it's really pushing tourism, " said Robertico Croes, who is interim chair for UCF's Rosen College's tourism and attractions department.

Overseas visitors are important Because They tend to take longer trips and spend more while on vacation than domestic travel travelers, Croes told the Lakeland Ledger.

The number of overseas visitors in Florida jumped over 16% last year, while Canadian tourism grew 5.7%.

The state's tourism industry Appears to be recovering faster than the nation as a whole. Hotel rooms sold in the state for the first few months of the year are up 7% from a year ago, while the overall U.S. rate is up 5.3%.

One caveat tourism Officials are watching Closely: gas prices. Continues If the rise this summer, tourism Officials fear, drive-in tourism could be impacted.


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Why not stress the positives?

2006-04-25 08:54:58 by drbeede

This is still a great market in most areas of the country. I could write an article right now, quoting hard facts and statistics, to back that up. It would be just as truthful as what the Post just ran.
The only really alarming number is the inventory, and even that's still not out-of-line with historical standards, at least not in the DC area. If sales are dropping, that's only relative t...eal estate investing and not stock investing? The print media relies heavily on real estate for income, far more than on stocks.
P.S. Try reading two newspapers or watching two evening news broadcasts. I'm not claiming it's a conspiracy exactly, but there's a lot more similarities than one might expect. The lead stories are often all exactly the same and they're not what I would've chosen.

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