Selling America: Latin Trade in Spanish

Posted on March 27, 2014 – 08:58 am

Mark Chesnut | Aug 05, 2013 |

Companies in Latin America estimate that facilitate the visa process is crucial to increase travel to that country.

More than 6, 000 delegates gathered in Las Vegas, Nevada in June for the IPW, an annual convention (formerly called Pow Wow) of the organization U.S. Travel Association, to promote international travel to the United States. One of the points that are discussed most often to promote the sale of travel from Latin America to this country is the Visa Waiver Program (VWP, for its acronym in English Visa Waiver Program), as well as the ease with which citizens can obtain visas region.

Many potential business process dependent visa-Ungár said Patricia Rojas, vice president of government relations for the U.S. Travel Association, from which leads the development of the policy agenda and represents the travel community against the U.S. government. "I attended the IPW for five years and have seen a sea of ​​changes in demand, " he said. "For many years the biggest problem, is to talk about Mexico and Brazil, the two largest markets in Latin America, was the long time it took the interview (for the visa). We have to give credit to the Obama administration for listening to U.S. Travel when asked to remove this barrier. "

Waiting times in the visa process according to Rojas-Ungár, fell in several Latin American countries, while the number of applications has increased.

Roger Dow, president of the U.S. Travel Association told delegates IPW that the waiting time for a U.S. visa in Brazil fell from an average of 100 days to just five.

Rojas explained that to make the visa process more agile the U.S. government hired more consular officers in Latin America, and reviewed the experience to make it more enjoyable. "In fact, in Brazil the State Department worked with Disney, which had the mission of making people feel comfortable. Disney was a great help to redesign the experience of waiting in line in São Paulo and Rio ".

The visa waiver program VWP is also key in pushing the growth of travel from Latin America, as it enables citizens of participating countries to travel to the U.S. without a visa for 90 days or less, provided they meet certain requirements. All eyes are in Chile, which is in line to be the first country in the region to enter the program.

Adrian Turner, who serves as chapter president of Chile from the American Society of Travel Agents (Asta, the American Association of Travel Agents), predicted to result in a boom VWP traveler from Chile to the United States and vice versa, and will also produce the reciprocal elimination of visa for U.S. travelers arriving in Chile.


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  • Avatar John What is the best site for Plane tickets and a hotel?
    Nov 08, 2008 by John | Posted in Miami

    Alright, I haven't been on a plane since I was about 7, (I'm 20 now), and am looking to take a little vacation down to Florida sometime next year. What is the best site for tickets and a hotel? I've seen ads for cheaptickets, travelocity, price line negotiator, but which is the best? Or should I just get a travel agent? Also, what are some good, cheaper, hotels in/near Miami?

    • And are the best for hotel deals in Miami (look for something on ocean ave if you are heading to south beach which i TOTALLY recommend). Another good place in sobe is if you are traveling with 3+ people because it works …ave also found good rates doing 2 one way tickets (possibly using different carriers). For example, I just went to Miami and found $79 southwest down and $69 usa3000 home.

      Good Luck and have fun in Miami!!